Miller High Life

The High Life of Your Day

Miller High Life, the champagne of beers, wanted to connect with millennials and position themselves as the chosen beer for those amazing moments with friends. We created The High Life of your day, a campaign that showcases the color of the beer as the one catalyst for special moments.

1
Chill Enough
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb8840c7b3de3eaaee41b5_Mindy%2060.mp3
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2
Mountain Cold
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb91330cc400a6b0617f46_Chad%2060.mp3
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1:00
3
Cold Detector
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb91355965593a6d258f94_Javon%2060.mp3
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COLD ACTIVATED ANNOUNCERS

Radio Spots  

To put the Coors Light label to the test, we built our very own human-sized cooler—packed with 1,000 pounds of ice and 20 gallons of water—set to the exact chill of an ice-cold Coors Light. Then, we tossed our radio hosts in and had them read their scripts. Their reactions? 100% real, 100% freezing. Take a listen!
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Behind the Screen