Kick Back

Lead Art Director

Miller lite Kicked Back all summer long to make time with friends even better!

Enjoy this content series of experiences fueled through social that kicked off Miller Lites Summer Kick Back Campaign. We also created unique branded content for the "Kick Back" campaign, fueling Facebook, Twitter & Instagram and reminding our followers to Kick Back this summer with some ice cold Miller lite.

1
Chill Enough
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb8840c7b3de3eaaee41b5_Mindy%2060.mp3
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1:00
2
Mountain Cold
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb91330cc400a6b0617f46_Chad%2060.mp3
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1:00
3
Cold Detector
Radio
https://cdn.prod.website-files.com/62ddcae08af31ec9aa9598e5/68bb91355965593a6d258f94_Javon%2060.mp3
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1:00
COLD ACTIVATED ANNOUNCERS

Radio Spots  

To put the Coors Light label to the test, we built our very own human-sized cooler—packed with 1,000 pounds of ice and 20 gallons of water—set to the exact chill of an ice-cold Coors Light. Then, we tossed our radio hosts in and had them read their scripts. Their reactions? 100% real, 100% freezing. Take a listen!
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Verizon