Life can feel routine and dull if we let it, but to embrace brighter moments, we need to say goodbye to the ordinary. This campaign invited everyone to say adios to what keeps life flat and say hello to what keeps it bubblin’.
To put the Coors Light label to the test, we built our very own human-sized cooler—packed with 1,000 pounds of ice and 20 gallons of water—set to the exact chill of an ice-cold Coors Light. Then, we tossed our radio hosts in and had them read their scripts. Their reactions? 100% real, 100% freezing. Take a listen!