The Only Deodorant As Chill As A Coors Light

The Coors Light cold-activated mountains have a whole new meaning for this latest product. Coors Light and Duradry, launched DuraChill a "cold activated deodorant," meant to be kept in the refrigerator (next to the beer, of course). Similar to the cold-activated mountain design of a Coors Light can, DuraChill's "cold-activated packaging" lets people know when the stick is chill enough to apply.